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Rapha
"The Calling"
Brief Overview: Rapha wanted to launch their new Rapha Women’s Collection, with a campaign that acted as a salute to women who ride.
Concept & Approach: Rapha asked some of its riders, including Pia Scaroni, to ride from sunrise to sunset across the reaches of the world and act as a calling to women around the globe to ride, alone or together. The TVC was supported by an Instagram campaign, which aimed to build this community of female Rapha riders.
Results: Build a community which is now 27k on IG
Key Project Details
Services
Audience
Female cyclists
Markets
UK
KPI
Awareness, Social Community
Platforms
Broadcast, Online - Site, Pre Roll and Paid & Owned Social
Deliverables
1 x :30 TVC, 1 x :60 Hero Film, 4 x :10 social trailers, including Vertical
Producer
Emily Miller
Director
Michael Sugrue
Results
No items found.
