Back
Visa
"Financial Inclusion"
Brief Overview: Visa needed an authentic story to generate support with US legislators for their Financial Inclusion programme.
Concept & Approach: 'Financial Inclusion' took viewers to Kigali, Rwanda, revealing a modern and successful country, supported by Visa's global initiatives to improve financial literacy and inclusion.
Key Project Details
Services
Audience
Governments, Banks, SMEs (Key Decision Makers)
Markets
USA & Canada
KPI
Awareness, Policy Change
Platforms
Broadcast, Event & Online - Website, Paid & Owned social
Deliverables
1 x :30 TVC, 2 x :15 social trailer
Producer
Carole Ann
Director
Michael Sugrue
Results
No items found.
