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Audi
"Test Drive to the Unknown"
Brief Overview: For Audi’s 2019 A6 car launch, Audi USA wanted to attract early technology adopters with its new state of the art features. They wanted a TV spot with a supporting experiential + digital campaign.
Concept & Approach: 'Test Drive to the Unknown, a spot focussing on the psychology and aesthetic of living in the moment, was supported by ‘Test Drive to the Unknown’, in partnership with Amazon Go. Audi took shoppers in Seattle for a test drive to an unknown adventure, from helicopter tours to 5 day trips to Munich.
Services: Creative Development, Production
Results: 36mm online views, 1000+ in test drives
Key Project Details
Services
Audience
Technology Early Adopters
Markets
USA, Seattle focus
KPI
Reach, Awareness, Conversion (Test Drives)
Platforms
US Broadcast, Paid & Owned Social, Pre Roll
Deliverables
1 x :30 TVC, 1 x 3:00 online Launch film, 4 x :10 social trailers
Producer
Sloane Skala
Director
Michael Sugrue
Results
36mm online views, 1000+ in test drives
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