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Premera
'Skate Marks: It’s OK not to be OK '
Brief Overview: Premera Blue Cross wanted to address stigmatisation around mental health, and generate awareness that 1 in 5 Americans suffer from it.
Concept & Approach: Premera partnered withthe Seattle Kraken (NHL) to leverage and promote an annual mental health initiative called Hockey Talks, to generate awareness and remind viewers that no matter who you are or what you do, seeking help is the most important first step you can take.
The intense TV spot ‘Skate Marks’ is aimed at 1 in 5 Americans who suffer from mental health issues. The TV spot ran throughout the hockey season, as well as during the 2021 Winter Olympics.
Key Project Details
Services
Audience
Potential Business and Individual Healthcare Clients
Markets
USA, Alaska and Washington State
KPI
Reach, Brand Consideration
Platforms
Broadcast, Online - Site, Pre Roll, Paid & Owned Social
Deliverables
1 x :30 TVC, 1 x :15 Pre Rol, 2 x :10 social trailers
Producer
Produced by Zia Mohajerjasbi, in collaboration with Mayrose, Society Productions and Copacino Fujikado
Director
Zia Mohajerjasbi
Results
96% positive sentiment across social, 68% increase in reach, Ads of The World - Clio Sports
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