BMW

Emirati Women's Day

Brief Overview: For International Women’s Day 2024, BMW wanted to celebrate Emirati women and their collective and individual contribution to society and in turn, inspire the next generation.

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Concept & Approach: Demonstrate the unrelenting energy of a cross-section of Emirati women, whether scientists or influencers, whilst drawing parallels of the power of the car. This was efficiently produced across a 2 day shoot with a variety of assets delivered.

Key Project Details

Services

Audience

18-45 UAE Females

Markets

MENA. Key Regions: UAE, Saudi Arabia

KPI

Awareness

Platforms

Website + Paid social

Deliverables

1 x :60 Hero Film 1 x :10 Vertical