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AliveCor
"Heart Health"
Brief Overview: AliveCor needed a relatable campaign to launch their new ECG device to wider health conscious audience, as well as demonstrate the product's ease of use.
Brief Overview: Using touching audio snippets from real patients set against a visual backdrop which celebrates the beauty of an everyday healthy morning routine, we tell the story that anyone can and should take care of themselves using AliveCor.
Key Project Details
Services
Audience
Health Conscious Adults, current and potential heart patients
Markets
USA. Key Region: West Coast
KPI
Reach & Awareness
Platforms
Broadcast , Online - Website, Pre Roll , Paid Social
Deliverables
1 x :30 TVC, 1 x :90 Hero Film, 1 x :15 Pre Roll, 3 x :10 social
Producer
Ryon Lane
Director
Marty Martinez
Results
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